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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Each release was tagged in Google Analytics tracking, and each release had a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Your YouTube video will have a better chance of being ranked at the top of the page (provided it’s...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking through to watch videos, will Google Catalogs show up as a distinct source? Now catalog viewers can see the video but the...

  7. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. Now we're at the nexus of web analytics and content marketing – call it...

  8. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...