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  1. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and...

  2. Top Google Website Optimization Resources

    Google+Youtube Get Started With Google Analytics Here you can find videos and articles to help you get the most out of website analytics. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Each release was tagged in Google Analytics tracking, and each release had a...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Another quick response, "No, I've focused my attention on my YouTube channel and not my website. During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools.

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Your YouTube video will have a better chance of being ranked at the top of the page (provided it’s...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours before it officially became April 1...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Check out these handy formulas for calculating tangible social media benefits...