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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    We know to remove navigational terms like "facebook", "youtube" or "craigslist" and even adult terms. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New...

  2. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog...

  5. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    If the plugin proves popular, I wouldn't be surprised to see Google add more publisher related components, or to see to see YouTube, Google Analytics, or Google+ features added in the future. Simply click the appropriate area you would like your...

  6. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    What it found was a close race in terms of social network adoption amongst Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and Vine; however, one network shined most in the area of referral traffic and perceived value: Facebook.