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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling this match type. We know to remove navigational terms like "facebook", "youtube" or "craigslist...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Budgets and Bids: Helping users decide where to invest resources, allocating between search and...

  4. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Content creators in these countries could quickly become YouTube Partners simply by enabling their YouTube accounts, and monetizing at least one of their videos. Finally, Partners and Creators with accounts in good standing will be able to use a...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Apple Maps: Despite a shaky start, Apple Maps is still native to iOS6 which accounts for over 90 percent of iOS, iPad, and iPod touch devices. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google...

  6. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook has the most followers.percent are on Facebook (up from 66 percent); Facebook has the most fans.percent have a YouTube channel (up from 62 percent).percent have...