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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They didn’t rank at all in local search, even for very specific searches containing the town they are located in. The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely applies to the masses. Just last week, the CEO of WPP, the world’s largest marketing group, told...

  3. Save The Boston Globe or Increase Traffic to Boston.com?

    I read The Boston Globe every day and would love to save it, but that may be as hard to do as saving Out of Town News in Harvard Square. One news-generating innovation was the "banner headline. Well, Philly.com, which hosts online content from The...

  4. The fourth estate is dead; long live the fourth estate

    Even in my home town, The Boston Globe is cutting 50 jobs in its newsroom, fifth newsroom staff reduction since 2001. And, who knows, we might even see a print reporter or two -- attending sessions like "Publishers & Agencies: New Business Models...