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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Is Google+ Really a Brand Ghost Town? But sometimes it can be easy to get caught up within our own bubble, so I wanted to see how (or if) brands have adopted Google authorship. Is Google+ and rel=author markup really being taken seriously by brands?