New restaurant in a small town Debra Mastaler: I'd have the Mayor and Town Council photographed eating there and use the image (with their permission) in a press release and article to the local paper.
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out Domino's Pizza as one big example, since the company hasn't updated its...
Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. I talked about how Google+ provided a hub by which users...
The end result is the A-Town Rumble, an annual moped and scooter rally that raises money for the artificial pancreas project. At the A-Town rumble, we bribe reward attendees by offering the following:
Let's say you're based in Tennessee and there just isn't a good Japanese translator in town. Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many...
Google proudly announces that their spectacles will provide "directions right in front of you" for driving, walking, or just knocking about town. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet...
As we've grown, Twitter has become a true global town square - a public place to hear the latest news, exchange ideas and connect with people all in real time. Twitter turned 7 years old today. The social network now has 200 million active users...
Twitter has become a global town square where people exchange ideas, information, and comment together on what’s happening. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013.
We don't actually want to associate with the people riding the train to Crazy Town or the person handing out the lashings. Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet.
That’s until he’s let back into town, often with less power than he had originally. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the process of...
If you’re planning an evening out on the town you will likely have a few favorite spots in mind. Below you will find nine tips for making the most of your social media interaction as if it were a night out on the town.
They didn’t rank at all in local search, even for very specific searches containing the town they are located in. But, conducting robust and large-scale audits typically takes a significant amount of time and effort.
If you're a contractor in a large city or town, AngiesList is an important website for you. You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference.
The day that evil struck the small town of Newtown and rocked the entire nation back on our heels, social media delivered the news from more than just major news outlets. They want people to “Like” them on Facebook or follow them on Twitter.
Now, to see rankings from across town, across the state, the country, and around the world will change forever the business of rankings. Then you’ll want to go to SES Chicago 2012. One of the sessions on Day 2 of the conference (Wednesday, November...
Safe travels, and have fun in Chi-town! Industry luminaries and brainchow-hungry marketers alike will flock to the Windy City in droves and saddle up for three straight days of sessions, discussion panels, and networking events galore.
It has a global market share of around 84 percent but that certainly doesn't mean it's the only player in town. Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities to break into...
The Bed You're located in a college town and are hoping to attract parents of students who want somewhere nice to stay when they're visiting the kids. I'm literally besieged by emails offering cheap links.
Because Brandi lived in the small town of Lexington, N.C.her access to customers would be limited. What makes a good love story? Is it the ending where the couple falls madly in love and the story ends?
FC: I know there's a perception out there that Google+ is a ghost town, but the reality couldn't be further from the truth. What’s just as amazing is that he also created an engaged audience of 10,000 people on Google+, which some claim is a...
