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  1. Driving Consumer Insights With Mobile Analytics

    That said, many of them also seem to do a great job of letting people look at vanity metrics, which often include: Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did its critical job in providing the research needed to make a "trustworthy" choice. Taobao, similar to eBay and Amazon, is one of the...

  3. What 'Doctor Who' Can Teach Search Marketers

    Use the Right Tools for the Job The Doctor frequently has to cobble together the right tool for the right job whether it’s trapping ghosts or inventing the VCR in 1953. A new search engine “feature” could take away real estate from our listings.

  4. 10 Steps to a Successful SEO Migration Strategy

    Make sure you have someone who is technically capable of handling the job. Update all your directory listings and any other links you have direct control over. Determine whether all of the pages have new URLs or whether certain sections of the site...