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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. They don't make their consumers or site visitors go elsewhere to do research – it's all right there.

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In exchange for this, such legislation would engender censorship that will simultaneously be circumvented by deliberate infringers while hampering innocent parties’ right and ability to communicate and express themselves online.

  4. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Diageo, Walmart, and American Express are just a few of the big names that deepened their marketing relationships with Facebook during the past year. And it's hard to argue with the results - major brands have cottoned to the social site.

  5. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    This includes the Express Site Clinics. And there is also a second batch of Express Site Clinics on Wednesday. An "Express Search Usability Clinic," which will be held from 1:00 to 2:00 pm by Shari Thurow, Founder and SEO Director of Omni Marketing...