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  1. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. In an effort to move beyond your inbox, discount aggregator Groupon recently...

  2. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. You may start at the most likely culprit based on which algorithms you believe may be affecting your...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means that Google is getting even more engagement data during the surge, even when the site has serious problems. The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  6. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  7. Do Weak Links Reveal Powerful Opportunities?

    We can see that the site has a presence across a wide range of markets. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.