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  1. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  2. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may be behind on Google's inventory formatting new format specifications, but the good news is the Google Shopping feed data changes are relatively easy to implement. Although the inventory submission format requirement change was posted in...

  4. SEO Is No One-Trick Pony

    For many of you, this is not news. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

  6. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a...