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  1. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Alerts are highlighted in the Twitter feed with an orange bell icon. Twitter Alerts provide an opportunity to get information directly from trusted sources. Twitter has announced the launch of Twitter Alerts, which it describes as a way of...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. You may also turn to trusted experts, the ones who spend their days and nights tracking, testing, experimenting to find out the best...

  3. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  4. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    On your blog, be sure you make it easy to sign up for your email and/or subscribe to your RSS feed. If people are consistently sharing and commenting on their content, it’s a good sign they’re a trusted authority.

  5. 5 Ways to Improve Social Engagement in Mobile Apps

    Reassuring users that we won’t spam their activity feed. The argument for automatically posting to user’s activity feed is simple: friends of the user will see the feed and instantly be exposed to the brand, which can go a long way in accelerating...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google generates PLAs from the merchants Google Merchant Center data feed. Google pulls PLAs from the Google Merchant Center product information (from the feed you are sending there). To manage PLAs, you will need access to your AdWords login and...

  7. Rule-Abiding Merchants Abandoned by Google Product Search

    Recently I've been investigating the enforcement of Google Product Search's data feed requirements and the impact of that enforcement or lack thereof on online retailers. For about a week in August I accidentally sent inaccurate shipping...

  8. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Facebook Activity Feed Update the widget title accordingly so it's clear to users what the feed is displaying. Potentially more click-throughs (due to trusted source/author) Social media optimization (SMO) is the process of optimizing content for...