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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  2. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google generates PLAs from the merchants Google Merchant Center data feed. Google pulls PLAs from the Google Merchant Center product information (from the feed you are sending there). To manage PLAs, you will need access to your AdWords login and...

  3. There's No Secret Recipe to SEO

    Competitive analysis and keyword research feed each other, so start with whichever you like, then go back and inform your old research with the findings of the other report. Set up a strong foundation, a natural link mix of formational links...