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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's Shopping Feed Specification update affects your product data, including: You may have "available to order" availability in your product inventory information if you sell items which require more than four days to ship (and you haven't made...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. People shared the secret that when customers are happy, they keep their product longer, they...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  5. Marin Adds Google Shopping Campaign Management

    Depending on the retailer, a product feed could have thousands or even millions of products. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...