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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Search is continually growing as an important revenue source for e-commerce...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Search results beware and be aware, customer service is part two of the social media revolution.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested...