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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Here’s a staggering statistic: 73 percent of U.S...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Merchant Feed – you will have this already if you are running shopping. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. Running local inventory ads isn’t as simple as...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Earlier this year Google updated its Google Shopping Feed Specifications. This month's Shopping Feed Specification, however, cuts Google Product IDs down to 50 characters. Here is an extremely simplified example of how what updating your data feed...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Search is continually growing as an important revenue source for e-commerce...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Search results beware and be aware, customer service is part two of the social media revolution.

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested...