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  1. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. The former "feed" off Google's suggest feature, which is, in turn, based...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Consider expanding and revisiting your customer and reader personas. Audit and augment your Google feed, as it powers both local storefronts and PLAs. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said.

  4. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    You can even use RSS to keep up with submissions by pointing an RSS reader to: http://instagr.am/tags/[hashtag name]/feed/recent.rss (the hashtag name here doesn’t have a #). With more than 15 million users and 500 million photos uploaded since...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's not the reader's job to entice users to view your content. Facebook Activity Feed Update the widget title accordingly so it's clear to users what the feed is displaying. Social media optimization (SMO) is the process of optimizing content for...

  6. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. Google Product Search has recently released new Unique Product Identifier (UPI) requirements in June and new data feed requirements as...