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  1. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. The former "feed" off Google's suggest feature, which is, in turn, based...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said.

  3. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    If you, dear ninja reader, can fake good CTR to the product engine, you can get some nice little CPC discounts, and some better positioning. Google Product Feed Optimization We’ve found that the ROI from the product feed is much higher than from...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's not the reader's job to entice users to view your content. Facebook Activity Feed Update the widget title accordingly so it's clear to users what the feed is displaying. The Google+1 button can also be grouped with social widgets to encourage...

  5. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. Google Product Search has recently released new Unique Product Identifier (UPI) requirements in June and new data feed requirements as...

  6. How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

    YouTube introduced AutoShare in 2009, which allows YouTubers to automatically share their Activity Feed to Facebook, Twitter and Google Reader. By opting into AutoShare, when you perform certain actions specified in your Activity Feed on YouTube...