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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers' share of mind on social platforms. The Facebook offering is also part of a larger story – the move away from...

  2. 3 Keys to Activating an Audience with Smarter Content

    Since you've got the tools in place to collect this data, use it to understand what's driving discovery and engagement among the target. Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. The site aggregates blog posts on every niche imaginable and every blogger worth his or her salt will have a feed into it.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. Many social networks including Twitter, Facebook, and Google+ enable users to create lists, favorites, or circles in order to...