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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great contentcontent that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, as long as you exclude the page URLs of irrelevant content and are...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Yes we know…content is king. Create Content That Helps the Customer

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content.