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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Merchant Feed – you will have this already if you are running shopping. This new information is pulled from an in-store...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Earlier this year Google updated its Google Shopping Feed Specifications. This month's Shopping Feed Specification, however, cuts Google Product IDs down to 50 characters. Here is an extremely simplified example of how what updating your data feed...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Search is continually growing as an important revenue source for e-commerce...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to reports, reactions were mixed. For the uninitiated, this new function would surface favorite tweets from accounts a user follows...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...