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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Historically you would give Google a feed and let the chips fall where they may – now this feature...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute in your product feed. Both “adwords labels” and “adwords grouping” attributes can remain...

  4. So Why Did All Those Movie Sites Lose Google Search Traffic?

    A few days later Cutts responded, which is unusual because he normally doesn't respond to too many people about specific search traffic issues on his Twitter feed. In the last month, many webmasters noticed there seemed to be an update to the...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    This content output helped to feed a world hungry for information about America's space efforts, and leave the world's press outlets receptive and clamoring for content to serve up to their audiences.

  6. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.