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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation.

  2. Google Active View Format Gets Accreditation

    Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. His company is also in the process of accreditation...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.

  4. Google ITA Acquisition Will Not Leave Kayak Paddling Upstream

    Kayak co-founder and Chief Technology Officer, Paul English said he welcomes Google in to the travel search space, but thinks his smaller company can be nimble and quicker to adapt to changes in the market and points out that Google does not have...

  5. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    The "celebrity CMO" is a best selling author and former Chief Marketing Officer and Vice President of the Eastman Kodak Company. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how...