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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Users who clicked on both the search and social ads...

  2. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Marin Software and BoostCTR have just announced a partnership that brings crowdsourced ad creative optimization into the Marin platform. In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained...

  3. The Call for Call Tracking Is Answered

    Call tracking is not necessarily for everybody, but if you're a company who has a complex sales process, for example selling a product with customization or you can drive more profit by "upselling" add-ons, then these two new services from Google...