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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Group discounts for 4 or more pass holders from the same...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  6. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  7. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Set an age range that makes sense for your company and that particular campaign. To confirm their suspicion that Facebook ads are...