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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. They reported, "Google is likely to tap longtime ad...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    After all, on social networks: Now BuzzFeed's president says company blogs are so yesterday. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Affiliate marketers typically receive special HTML from affiliate networks, which allows their business partners to track link clicks and keep track of sales, leads and payments. If you've made it this far, you're in good company with the rest of...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Just because you keep hearing about the top handful of social media networks doesn’t mean that’s where your audience is and what’s driving traffic to your site. For example, Google Analytics can show you what social networks are your top referrers...

  6. How to Create Great Content: Start by Creating Content for Yourself

    In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. Instead, the right question is "what content would I want to discover if I were looking for...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Make sure to announce news on Twitter at same time as other company news channels. Keep your company's online newsroom Twitter-friendly and up to date with fresh content.

  8. 6 Billion Hours of Video Watched on YouTube Each Month

    At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. Gen C: A Powerful New Force in Consumer Culture