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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  2. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. They reported, "Google is likely to tap longtime ad...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    After all, on social networks: Now BuzzFeed's president says company blogs are so yesterday. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content...