Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. Maintaining compliance becomes infinitely more complex when national brands...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience. A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Australian small businesses inch towards social media – Econsultancy78...
And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure performance, the...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. One thing was becoming fairly evident, though: it...
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy If you're a local company, focus in on local search results and social media.
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and...
Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to...
Failing to plan will only prevent you from executing a strategy, as you will be too busy reacting to what is wrong. Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical...
Like PPC, social media is an important part of a diversified marketing strategy. Thin content is not a viable onsite SEO strategy. The next target is social media. Social media has serious media hype behind it, leading many to believe it is a...
I call this approach, “looking externally” because you’re identifying link opportunities based on another website’s strategy. Most of your company employees will have 3+ social media profiles. Examples are value-added resellers (VARs), hardware...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
JT: I would say that it is a long-term strategy and should not be thought of as the same as turning off and on a PPC/display campaign (people sometimes compare SEO to PPC). Erin Everhart is the director of web and social media marketing at 352...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the...
