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  1. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    The more shares a sponsor earns across all their online ads, the faster their runner will move along the track, taking them nearer to the finish line and closer to being an advertising champion. However, you can already spot the favourite to win...

  2. Spot Runner Raises $51 Million in Funding

    Spot Runner CEO Nick Grouf said of the funding, "These strategic investments serve as a strong validation of Spot Runner's technology-driven advertising model, as well as the results we have generated for advertisers and media owners.

  3. Cable Firms Collaborate to Compete with Google

    Still, the cable firms are behind similar efforts by Google, which has a deal with EchoStar, and the recently announced acquisition of Weblistic by Spot Runner. However, with the successes of Google and Spot Runner riding on user-driven behavior...

  4. Branding through Search: Strategies & Tactics

    From a tights ad at a local Danskin reseller to a Danskin triathalon announcement in a runner's magazine, people will use Search to find out more. They were prepared to bid whatever it took, no caps, no limits, and no need to justify the bid costs...