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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    As social networks have moved off venture capitalist funding and have gone public or been purchased by a larger company, the pressure to generate revenue has become extremely important. With many social networks maturing over the past two years and...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  3. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Digital marketing tech company Kenshoo wanted to find out how social...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You probably know what your overall share of revenue is based on in your company's last-click attribution model. Social Media as Any Interaction Social Media as the First Interaction The new multi-channel segmentation capabilities are best...

  7. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company is not only heavily reliant on advertising, but also primarily dependent on revenue from the U.S. The company’s ad revenue is one-sixteenth that of Facebook’s at the time of its IPO. Advertising revenue per timeline view is defined by...

  8. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    As you may have seen recently, an eye-popping 41 percent of Facebook's $1.6 billion in Q2 revenue came from mobile. Act 1: Mobile is Behind Massive Growth in Digital Media Usage In 2011 we spent 10 percent of our media time on our mobile devices...