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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. The Biggest Mobile Trends and Stories of 2013

    Renamed "The Blackberry Company" early in the year, its bold moves including hiring musician Alicia Keyes as Creative Director and rolling out the first Blackberry 10 OS smartphones. By November, CEO Thorsten Heins was ousted and former Sybase exec...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, I've seen a range of issues trigger Panda hits, including duplicate content, thin content, doorway pages, low-quality affiliate content, technical problems that caused thin content, cross-linking of company-owned domains, etc.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You probably know what your overall share of revenue is based on in your company's last-click attribution model. Google Analytics has traditionally segmented data up to this level, leaving us to report success solely based on the visits where...

  5. Yelp Lawsuit Seeks Wages for Yelpers

    Jeung said she should be able to leave reviews for any company that is publicly listed on Yelp, but yet Yelp's actions are making Yelpers think twice before leaving a positive review for a company that has primarily negative reviews, as now you...

  6. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a company could have (and should have) made all of the changes that were recommended in the first place.

  7. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer. Leaving it to luck simply isn't an option. Recent research from the Unruly Social Video Lab has found...

  8. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    The company will “automatically verify the largest pages on Facebook that are at the greatest risk of duplication,” said a Facebook spokeswoman. Facebook’s verification badges for pages and profiles will also mimic Twitter by leaving much of the...

  9. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more...