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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home.

  2. Why You Need to Own Your Data & Digital Assets

    This will prevent someone leaving the company, for any reason, with sole control over vital assets that should belong to the brand. Whether it be the LinkedIn Company Page, Facebook Page, Google+ Page, Instagram account, or any other digital asset...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, I've seen a range of issues trigger Panda hits, including duplicate content, thin content, doorway pages, low-quality affiliate content, technical problems that caused thin content, cross-linking of company-owned domains, etc.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You probably know what your overall share of revenue is based on in your company's last-click attribution model. Google Analytics has traditionally segmented data up to this level, leaving us to report success solely based on the visits where...

  6. Yelp Lawsuit Seeks Wages for Yelpers

    Jeung said she should be able to leave reviews for any company that is publicly listed on Yelp, but yet Yelp's actions are making Yelpers think twice before leaving a positive review for a company that has primarily negative reviews, as now you...