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  1. Last-Minute SEO - Here Come the Holidays!

    Get a site health audit. If you have not had a site health audit in the past year, get one. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Since most companies don’t start making the majority of...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health industry. If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life...

  3. Google Reveals What New & Expectant Parents Search For

    Health is their biggest concern, but believe it or not, college planning is right up there. Universally (and unsurprisingly), 'health' is the top concern, but we can even see differences there depending on stage," Rost, Johnsmeyer, and Mooney said.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. This information is primarily on paid advertising, but on the SEO...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. Make sure that your footer has appropriate copyright information, so that greater could easily see the company behind the website.

  6. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Health care Group discounts for four or more pass holders from the same company are also available by contacting [email protected] and are the best value for the lowest price possible. SEW: How do you feel now that Google Penguin 2.0...

  7. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. However, if several marketing channels are also experiencing downturns, then the company has a larger problem at hand.