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  1. Interactions With Transactions: Understanding Social CRM

    When most people hear CRM, they think of tools such as Salesforce, Zoho, and Microsoft Dynamics. The backbone of CRM still plays a crucial role here in terms of customer segmentation, customer/company value, back-end processes, and business rules.

  2. SES San Jose 2008: Top Stories from Day 2

    But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of SEM that few understand and even fewer talk about, come to this session, where Omniture and an SEM "dream team" panel will push the conference envelope...