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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. While many companies were at SES to network, the staff at this search platform and...

  2. The Quick Guide to Developing Customer Personas

    After gathering the appropriate data, you'll be able to create hypothetical customer profiles and be on your way to memorable persona stories for your company to embrace. In order to develop successful persona profiles, you need to know where to...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    To confirm their suspicion that Facebook ads are being clicked by fake profiles and therefore prove this means companies are “wasting large sums of money,” the BBC set up a fake Facebook Page for a made-up company called VirtualBagel.