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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How does [VENDOR NAME] ensure data is always up to date when locations go in...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about. If your business will thrive by getting your inventory or content into as many places as possible, consider creating...

  4. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of...