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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How do you ensure that locations that are no longer in business are removed...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. He will share some great insight into where search is going and the...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. As customers, we are generally more likely to buy a brand when we believe its message...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their online...

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Asking for likes, shares, and comments meant that those organic posts or images that businesses...