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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their online...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Asking for likes, shares, and comments meant that those organic posts or images that businesses...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. If your business will thrive by getting your inventory or content into as many...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and...

  8. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. What can a company with good intentions do? He ended the video by discussing some things that people should consider when hiring...

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. Nearly two-thirds (64 percent) of respondents find it helpful to watch...