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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. Chinese customers tend to be highly price sensitive, so discount...

  5. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Google Display Network Management But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This move also opens up Twitter to more traditional “displayadvertising opportunities that I expect to come in 2014. Twitter took a lot of steps in 2013 as they took the company public this year. The key is to understand and consider that even if...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.