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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. According to Marin, customers also spent more when...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  3. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. Every business is different and the level of attention needed for certain accounts will vary. But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you...

  4. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

  6. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company is not only heavily reliant on advertising, but also primarily dependent on revenue from the U.S. The company’s ad revenue is one-sixteenth that of Facebook’s at the time of its IPO. Advertising revenue per timeline view is defined by...

  7. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    As you may have seen recently, an eye-popping 41 percent of Facebook's $1.6 billion in Q2 revenue came from mobile. Clearly at least one company has figured out how to monetize mobile, which is a very promising sign that the rest of the industry...