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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. According to Marin, customers also spent more when...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    As social networks have moved off venture capitalist funding and have gone public or been purchased by a larger company, the pressure to generate revenue has become extremely important. With many social networks maturing over the past two years and...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  5. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've...

  6. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines...

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Digital marketing tech company Kenshoo wanted to find out how social...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.