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  1. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    And this study shows that of tech consumers specifically, 95 percent are on social. Being a part of Google’s social network has bigger implications to search and being visible online. Many people argue Google is nearly forcing its social network...

  2. Google Active View Format Gets Accreditation

    ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for...

  3. Audience Targeting Strategies for LinkedIn Ads

    According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing, and medical: Within each campaign, you can also target the LinkedIn Audience Network (it...