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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. In an enterprise company, this requires a great...

  2. Baidu Paid & Organic Search Starter Guide

    Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media funds and close their shop. A letter authorizing your chosen agency, if you have...