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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. For enterprise companies, the most effective ones typically involve a great deal of...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  3. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Advertising endeavors for those retailers partaking in Free Shipping Day may be...