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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. For enterprise companies, the most effective ones typically involve a great deal of...

  2. 12 Questions to Separate Social Media Experts From Pretenders

    How would you deal with this situation? While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able to communicate and engage at the...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    In-person meetings just aren't feasible, and there's a slight time difference to deal with. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to...

  4. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    This explains why “under both the old deal and the new one the company is set to strike, VEVO hands over about a third of its revenue to YouTube,” according to Kafka. The deal would strengthen YouTube’s top position in the online video rankings.