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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Brady also recommends "parallel targeting," or reaching customers...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  3. The United States of Google: Mapping Google Usage by State

    Median age The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. Online advertising company Chitika conducted research on which U.S.states had the highest use...