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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. The company is also looking at reducing the amount of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Since students go back to school at specific times of the year, Chegg knew it had to start off...

  4. Google AdWords Adds Consumer Rating Annotations

    Tell us you’re interested: You can submit a request if you’d like to show survey scores for your company. The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or...

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Access to each company's inventories will give more chance for the auction participants to achieve their goals. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the...

  7. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  8. Social Advertising Revenues Forecast to Grow 31% in 2014

    As social networks have moved off venture capitalist funding and have gone public or been purchased by a larger company, the pressure to generate revenue has become extremely important. With many social networks maturing over the past two years and...