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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Could LinkedIn advertising be an answer for...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Google introduced these in late 2012 and they have been a huge hit for the company ever since, with more and more retailers opting to advertise in this way. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the...