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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Could LinkedIn advertising be an answer for...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Google introduced these in late 2012 and they have been a huge hit for the company ever since, with more and more retailers opting to advertise in this way. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Elite SEM won big in Las Vegas last night.

  5. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still...