These shared resources are good for the entire company. With Marketing Automation Platform Data: If you're running a campaign on Adwords and a known visitor clicks on your ad from the keyword "software solution", we recognize that is Bob Smith, who...
Maintaining compliance becomes infinitely more complex when national brands empower local entities or advisors, like when a financial services company empowers each financial advisor within its national network to create its own local social media...
Do you do SEO for a brand involved in a straight fight with another company? Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way. It's pretty common for brands to become fixated on one particular...
In Yahoo’s Q1 2013 quarterly earnings call in April, Mayer indicated her plans for the company are executed in a series of sprints that focus on different areas of importance. Yahoo announced last week a partnership with Twitter to integrate tweets...
Let's assume that you're a marketer tasked with the SEO efforts of your company. Your company sells video supplies and one of your target keywords is the term "video splitters. He explains this statement with the following: three quarters of the...
That changes today as Google announced a new schema that supports company logos. From their example code, it also appears that Google is advocating for site owners to link their company logo to the home page, a practice not every site implores.
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting,” he said. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference.
The company yesterday announced Google Play Music All Access at the Google I/O conference in San Francisco. Google has confirmed earlier rumors that it was working on a streaming music service. Chris Yerga, Android engineering director, unveiled...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...
The company says that the current proposal fails to correct Google searches relevance for showing its own services in results. UK price comparison firm Foundem has rejected Google's proposed web search concessions.
The metrics the company has set for quality are as follows: The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality...
Go beyond simply posting images to your company's board. Work with a Pinterest analytics company such as Curalate or Pinfluencer as another source for measuring your reach and impact on Pinterest. As your company's presence evolves on the site and...
If your company is updating your site, read this with your development team. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The company also announced that more than 6 billion hours of video are watched on YouTube each month. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had...
On a company level, LinkedIn provides businesses with opportunities to engage with company followers on a one on one level. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
While a Microsoft spokesperson said the company is "working closely with Yahoo to further strengthen our partnership and deliver real choice and value to advertisers and consumers. Yahoo and Microsoft may have just extended their revenue-per-search...
Or if the viral video your company produced is only popular in your home state or if it has gained traction throughout the country? Ever wonder if that funny video you shared on Facebook is popular in other parts of the county?
This tactic can solidify their decision to purchase from your company. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.
