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  1. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. However, the path we’ve been on is coming to an end.

  3. Former Google Employees Launch Adult Entertainment Search Engine

    Boodigo was formed by Colin Rowntree, Wasteland, and tech company 0x7a69. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. As a technology company entirely focused on creating tools that maximize local opportunities online, we...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson. If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...