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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Could LinkedIn advertising be an answer for...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Google introduced these in late 2012 and they have been a huge hit for the company ever since, with more and more retailers opting to advertise in this way. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Elite SEM won big in Las Vegas last night.

  5. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still...

  6. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. However, the path we’ve been on is coming to an end.

  9. Former Google Employees Launch Adult Entertainment Search Engine

    Boodigo was formed by Colin Rowntree, Wasteland, and tech company 0x7a69. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users...

  10. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. As a technology company entirely focused on creating tools that maximize local opportunities online, we...