In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. There's nothing more important in this business. SEO has changed.
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Conversion Rates: Business Hours vs.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Keyword strategy Content strategy
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Mobile offers are a great way to get some real data that applies to your business. Mobile traffic continues to grow and become a...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
Competitive analysis can be good for both your organic and paid PPC strategies, and it is an extremely effective way to make your SEO strategy that much more versatile and successful – right from the start.
When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize...
Takeaway: If you've had a Page for a few years, and still only have 14 likes, then you should start refining your social strategy today. Build a strong social strategy now, and begin to engage users as soon as possible.
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
Now is a great time to review and re-think your confirmation page strategy. Here's a short list of ways to get more out of your confirmation page, and possibly grow your business. Whether someone purchases a new gadget, or requests additional...
The key to understanding why this is the case is to dive into the world of learning styles and a key aspect of any content strategy for businesses that rely on playing a part in any creative or learning process in people's lives.
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the...
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
So why do you want to use Google+ hangouts as part of your international strategy? Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa.
