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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who has started a new business or for anyone who is...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Small business owners don't have the luxury of being wrong. But small business owners know they have very little room for missteps. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. Does your blog suck? If you’re not publishing informative, engaging content or you’re...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The benefit to small business owners of LinkedIn Education and the Student Job Portal are tremendous: If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and...