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  1. Are Scholarship Links Considered Unnatural by Google?

    I personally believe that many sites that are using this tactic are walking a fine line. Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become...

  2. Can Groupon Break Into the Search Market?

    Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  3. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Banner ads (no ad networks, no remarketing, just banners on sites)

  5. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Native advertising is the missing link in a small business’s content marketing plan that...