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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. The bottom line is this: you have no control over when your business...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  3. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself, or someone who got some type of kickback for...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Many car classified sites have been rapidly improving their pages; adding useful content such as videos and reviews; and still seeing no result for many months. After unprecedented numbers of sites recovered from Panda as a result of the last...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    Yahoo and each of these sites take different approaches to aggregating and organizing local business data. Additionally, a business would be able to better analyze how customers view them on social media channels and rating and review sites.

  6. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet. Your business must have at least 30 unique reviews, each from the past 12 months, and a composite...

  7. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the...