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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Also, curate other peoples' content but add value to it by offering up an additional opinion or an insight or perspective. Not every social network is going to help your business or your customers. And no doubt each person brings their own...

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. Are you promoting a specific business, or...