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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  2. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. By combining SEO with a great website and effective...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After investing all this time and money into marketing efforts that drive traffic to your website, it's ultimately the website's responsibility to convert that traffic into leads or sales. This is an important point because a negative perception of...