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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. However, don't ignore the relationship between any two metrics...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. Aligning digital assets that cater towards those folks with the keywords that they commonly use...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo program. He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar...

  6. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Every business is different and the level of attention needed for certain accounts will vary. You want to make sure you're claiming top spots in paid search placement, just like in organic search.

  7. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Since details like address, hours, and directions are shared, retailers should treat local storefronts like...

  8. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. PLAs are another great way to take up brand real estate for an ecommerce...