Finding opportunities in a competitive business can sometimes be the difference between success and failure. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these.
To learn how to add schema location markup check out Carrie Hill's step-by-step article. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Small Business Social Media: 3 Tips to Get Started Content Creation Ideas for Better Business Blog Posts, Images, or Videos Why can't we look at search marketing from the perspective of encouragement?
If you're a small business, your successes are going to hinge on this person (or these people). There are three things a small business needs to think about when venturing into social media for the first time:
Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business. Here the Local Business Schema includes a line item for phone number.
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. Promoted Tweets are opportunities for you to have...
Are you looking for ways to market your small business website with a limited budget? Claim, verify, and update your Google Local Business listing. Build a Google+ page for your business and follow businesses that are related to your product or...
Many small business owners have older or outdated sites. My time is better spent running my business and letting a Web site developer figure out what this mumbo jumbo means. Now in its 11th year, the only major Search Marketing Conference and Expo...
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Hopefully you find this list useful and get some new ideas for helping your small business SEM along.
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. You can't enter into any contract or business agreement without knowing what you're getting into.
Being successful in any aspect of your business takes just as much time investment, so don't skimp on these steps. Insights for Search will tell you the most popular regions, metro areas, and cities where those keywords are typed in.
Carrie Hill will return with a new column in two weeks. Do you have Web analytics installed on your small business Web site? Once you know what you should be looking at, your online business will thrive with just a little effort.
I've been getting lots of questions from my small business network of folks about tracking, and the frustrations that come with setting up Google Analytics correctly. I, too, have felt that frustration, so this week I'm writing an open letter to...
I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...
Right now I do think a Business.com listing (not PPC ad) can help you with search engine results saturation. I'm a huge proponent of submitting yourself to directories that are directly related to your business.
Here are some ideas for promoting your business in a forum without being "pushy. Suggestion is a powerful tool, and being very helpful without badmouthing your competitors or constantly expounding the virtues of your own business is an art form.
Create a saved search using keywords related to your business, and then read through those updates once a day and offer suggestions and help to anyone who needs it. Consider using my favorite time-saving tool, TweetDeck, to minimize the noise and...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...
Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Yahoo Search Marketing plans on rolling out a form of demographic targeting sometime this month.
